octagonUS edition

ONE BRIEF

A single, global Business Brief to help us ask the right questions, bring teams together and create work that matters.

BACKGROUND

What is the overarching context driving the request?

This might include context on a new client, business challenge, or current events.

ASSIGNMENT

What are we actually being asked to deliver?

As concisely as possible, explain what the client is asking for. 50-word limit.

0 / 50 words

BUSINESS SUPPORT

What expertise from across Octagon will this require?

Tick all that apply

OBJECTIVES

How is the client measuring success?

Include specific KPIs if provided.

AUDIENCE

Who are we trying to reach?

Provide demographics for primary/secondary audiences, plus client rationale or existing audience insight

CONSIDERATIONS

What is already on the table?

What existing positioning, campaigns, partnerships or assets do we need to align with or consider?

DOCUMENT CHECKLIST

What do we have to work with?

Tick what supporting documents exist and source any key elements that are missing. Please host all documents on Teams or OneDrive and share the link here:

BRAVERY SCALE

How ambitious can we be?

Indicate where the client sits on the creativity risk spectrum, then give us your honest appraisal of what level of ambition is needed for this assignment

  1. 1PLAY IT SAFEGive me exactly what I'd expect.
  2. 2FRESH, NOT SCARYNew enough to notice. Familiar enough to approve.
  3. 3PUSH MEChallenge convention, but keep one foot on solid ground.
  4. 4SURPRISE MEShow me something I wouldn't have asked for.
  5. 5MAKE ME NERVOUSIf nobody gets slightly uncomfortable, we haven't gone far enough.
Client says
Account team says

THE PRACTICALS

What do we actually need to produce and when?

Essential info

What do we tangibly need to provide as an output?

Include major milestones

Scale of investment